Facebook for Market Research

A recent posting by has highlighted the potential and effectiveness of market research done via Facebook. Author Ray Poynter explores the online marketing process and how Facebook is making that process far more streamlined both in terms of cost and time.

Poynter’s posting highlights marketing research done in a much more upfront fashion, rather than the sneaky data mining, browser hacking, JavaScript lurking methods I’ve identified in my previous postings. He suggests that by creating online polls and groups markets can test the waters before jumping straight into in depth market research.

Through participation in groups, surveys and polls we are willing participants in market research, unlike the other formats where our privacy is invaded, often without our knowledge.


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